Co-Marketing Mobility Services

Ithaca Carshare's January 2012 Newsletter shows co-marketing put to good use. Co-marketing is defined as a partnership between two or more companies where both companies jointly market each other's products. Ithaca Carshare promotes Way2Go, Zimride Tompkins (rideshare), TCAT and partners with local businesses to offer discounts to carshare members through its rewards program.  

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